URBAN DREAMS DESIGN STUDIOS
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A few brochure Do Not's:
By Tom Egelhoff
Do not use more than nine or ten lines of type per paragraph.

Do not average more than two or three sentences per paragraph.

Do not indent paragraphs that have a space between them.

Do not start sentences with numbers. Such as, "20% of all policemen prefer powdered donuts." Correct: Twenty percent of all policemen prefer powdered donuts."

Do not put two spaces after periods if using a computer. Page layout and word processing programs put the proper spacing after periods automatically.

Do not use underline or all caps as a way to stress a point. These are leftovers from the typewriter age. Use bold or italics instead.

Do not use italics on your web site or they will look like the italics in the previous sentence.

Good Business Impressions

Two Types of Basic Brochure Design

The Most Common Mistake of Brochure Use

Basic Brochure Design: Where to Start

How To Talk To Your Customers In Your Brochure

How To Structure Your Brochure

Brochure Design Do Nots

The Most Important Rule oOf All

Urban Dreams Design Studios
45 Main Street | Suite #309 | Brooklyn, NY 11201
2700 W. Atlantic Blvd.
| Suite #234 | Pompano Beach, FL 33069
x623 San Fernando Rd | Glendale, CA 91204
Tel: 866.774.3345 | Fax: 718.228.9120 | E-mail: sales@uddsprinting.com
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